The best Australian superfine Merino wool, knitted in Australia and tailored in Europe

Our superfine premium Merino wool collection has been developed to make you feel elegant and comfortable all the time. Our luxurious range of dresses, tops, ponchos and scarves doesn’t look just great, but it feels amazing too. And that is due to the astonishing characteristic of the Merino wool fiber that is smooth on skin, elastic and has the phenomenal ability to regulate body temperature.

Selected collections: Merino Bloom by Merinnamorata

Scarfs

Discover our icon collection of premium merino wool scarfs adding the perfect... 

Tops and ponchos

Discover our icon collection of premium merino wool tops and ponchos adding the... 

  • Why do we love Merino?

    Merino wool is an entirely natural and renewable fiber. Our Merino wool is sourced from non-mulesed sheep grown in RWS certified farms in Australia. We love it for its natural abilities to protect the skin and keeping us comfortable.
    Our Merino wool is knitted in Australia and has 18.5 microns (it is the measurement to describe the diameter of a wool fibre), that defines it as superfine Merino wool. The fabric drapes beautifully and feels ultra smooth on your skin. You'll never want to wear anything else.

  • Innamorata with Merino wool? Merinnamorata

    1. All Natural
    Our Merino wool clothing is made from 100% Australian Merino wool that is biodegradable.
    2. Soft against the skin
    Soft, light, breatheable and very gentle next to skin, Merino wool, unlike ordinary wool doesn't inch. Our garments are made from superfine Merino wool of 18.5 microns that feels very comfortable.
    3. Odor free
    Merino wool is naturally antimicrobian. As sweat evaporates, no bad odors are produced.
    4.Moisture management
    The natural fibre of our Merino wool clothing wicks moisture away from your skin and has a cooling effect.

    5. UV protection
    Merino wool is a naturaly UV resistant material to keep you protected from the sun.

  • More reasons to be Merinnamorata

    Wool is non alergic
    If you have sensitive skin, our Merino wool, being superfine, has a soft as silk touch, making it feel very comfortable, without causing any rash.
    7. It is naturally elastic
    Merino wool is made from proteins, so our fabric has the natural elasticity, making the clothes feel very comfortable without the need to add lycra/spandex.
    8. Keeps the colour in wash
    The wool fibres absorb the colours completely. Unlike wool, cotton does not absorb the colour and is only dyed on the outside of the fabric, making it fade by washing. Our Merino wool is dyed in Australia, and the colours are resistant in time.

    9. No wear and tear in time

    Our Merino wool is highly resistant to a large number of washes in time. After years of wearing, it will still look as new.